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Storytelling in the digital age

In the comic world, there's a saying that nothing truly dies. And in defiance of the purists, Madefire could be held personally responsible for future-proofing the industry.  Founded in 2011 by Ben Wolstenholme, Eugene Walden, and artist Liam Sharp, their app-centric distribution model redefined how comic books are engaged with as a market and as a platform for emerging creatives to share their work. 

Can you explain how Madefire operates as both a creative studio and technology company?