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How Projucer is redefining branded content

Whether it be a food and travel series for SBS Food hosted by Masterchef winner Andy Allen, a Channel 7 pilot following a vet in remote Western Australia or an international travel series with Top Deck, their approach brings together the disparate worlds of television and digital channels (with some big-brand assistance) to get the best from both.

Here, Co-Founder and Director Josh Capelin shares a few of his golden rules for how brands and producers can band together to do something a little different (and entertain in the process).