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data generation

Using data to leverage your startup

Although data is one of the greatest assets at the disposal of startups and small businesses, it is also one of the most underutilised.

Globally, we’re producing data at an unprecedented rate. According to IBM research, more than more than 2.5 quintillion bytes of data is generated each day; and analyst firm IDC estimates that all data created, replicated and consumed is doubling every two years.