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Big Data

Making use of the big data you already have

For those considering investing in data analytics, Deeps De Silva reminds us we have vast quantities of rich data already available to us in our accounts, CRM, web traffic and more.

Using data to leverage your startup

Although data is one of the greatest assets at the disposal of startups and small businesses, it is also one of the most underutilised.

Globally, we’re producing data at an unprecedented rate. According to IBM research, more than more than 2.5 quintillion bytes of data is generated each day; and analyst firm IDC estimates that all data created, replicated and consumed is doubling every two years.