Today, we launched our new brand design, which is inspired by the creativity of our users. We’re excited to share our story and reveal a new look for Dropbox.

As our mission at Dropbox changes from keeping files in sync to helping keep teams in sync, our brand needed to change to show that Dropbox isn’t just a place to share your files—it’s a living workspace that brings teams and ideas together. So, how are we now telling the Dropbox brand story?

Our new look is expressive, with vibrant colours, rich imagery, a versatile typeface, and playful illustrations. Our talented design team has put together a blog post with a ton of information on how we’re now telling our story as a brand with an overview of our new visual design, logo, illustration style, and more.

Unleashing creative energy

At Dropbox, we believe that creativity is a precious resource, which the world needs now more than ever. We’ve spoken before about how collaboration can help unlock creativity and productivity within business teams.

Imagine what you could accomplish as an individual or and a team if you didn’t have to spend so much time finding information, coordinating tasks, answering emails, and juggling between different apps, tool, and devices? By harnessing creative energy you could focus on the work that really matters.



The new brand design is inspired by the creativity of our users. Our customers remind us every day what we’re capable of when we unleash our creative energy. You don’t have to be a painter, photographer, or even have ‘creative’ in your job title to bring creative energy to your work. No matter what you do, we all want to do work that has meaning and reflects our ideas and potential. We’re here to help keep that creative energy flowing.

Check out our new look!